BACP & Kindred
No More Stiff Upper Lip campaign
No More Stiff Upper Lip campaign launches to tackle epidemic of silence among women over 50
3Gem supported Kindred, a leading PR agency, on their campaign to highlight mental health struggles among women aged 50 or over, providing operational services and research guidance throughout the process.
The Challenge
Provide leading operational & research support
Kindred approached 3Gem with a draft questionnaire and we used our team of research experts to refine the questionnaire to ensure all desired angles were covered comprehensively and objectively.
The Methodology
Online quantitative survey
The research was commissioned by Kindred, on behalf of BACP, and conducted by 3Gem, among a sample of n= 2000 women aged 50 +. Data was collected between 3rd-9th October 2025, using online quantitative interviews (Computer Aided Web Interviews). The survey was nationally representative by region.
The data was collected through 3Gem’s in-house panel of double-opt in, pre-recruited respondents. 3Gem abide by the Market Research Society’s and ESOMAR’s Codes of Conduct and are members of the British Polling Council; their surveys are also WCAG (Web Content Accessibility Guidance) compliant.
The Outcome
Successful, wide reaching campaign featured on major outlets
The Stiff Upper Lip campaign has generated wide reach, featuring on leading news outlets such as The Guardian, as well being covered on BBC Breakfast News and receiving praise on social media sites such as LinkedIn.
To see the full questionnaire and result tables, please contact us at hello@3gem.com and we will send you copies.
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