NPD Testing
Remove the risk of trial and error with reliable research that gives you the power to develop your products with confidence.
What we do
Through our custom designed idea, concept, pack and claims tests, we remove that uncertainty while tailoring our approach to adapt to your specific product. Collecting feedback on all aspects of your new product every step of the way we ensure you are never met with any negative surprises and you're always one step ahead at every stage. Our insights and data drive your product development forward with confidence.
Benefits
You go to market with a product you know customers will love. A product that enhances your audience's lives in some way, an optimised product to which your customers can relate. You enjoy the journey at every stage and celebrate the launch with the confidence that your product will be loved and well received while expanding your product catalogue and growing your brand.
Key benefits
Advanced Technology
We utilise the best of the latest technology to ensure accurate results that make a real difference.
Advanced Survey Logic
Experience the exceptional functionality of our cutting edge smart surveys.
Universal Accessibility
Our tech includes everyone so you receive results from real people and today's world.
Case Studies
3Gem designed and executed an online survey with 650 senior decision-makers in manufacturing companies across multiple countries to provide Akeneo with insights for thought leadership and demand generation.
3Gem designed a comprehensive questionnaire and conducted a survey with 1,000 US women to help Active Iron test their product offer and identify effective messaging.
3Gem developed and used a custom-built, 20-minute online interview, with a sequential monadic methodology, to screen 24 concepts for Young's Seafood. We surveyed 2,000 frozen fish buyers to identify the top 3 performing ideas based on KPIs.
Some of our loyal clients
NPD Testing
Developing a new product should be an invigorating time for any brand yet this is often marred with uncertainty and trepidation. The concern over an audience's reaction alongside the climbing costs can take much of the enjoyment from what should be an exhilarating period of growth for your business.