BACP & Kindred
Take a Seat campaign
Take a Seat campaign launches to better understand mental health struggles among men
3Gem provided operational and research services to Kindred, a leading PR agency, to support their campaign to better understand mental health struggles among men.
The Challenge
Provide leading operational & research support
Kindred partnered with BACP to conduct research into Men’s mental health, a topic that is widely spoken about but not necessarily always understood well.
Kindred wrote a first draft of their questionnaire, while 3Gem used our team of research experts to refine the questionnaire to ensure all desired angles were covered comprehensively and objectively.
The Methodology
Online quantitative survey
The research was commissioned by Kindred, on behalf of BACP, and conducted by 3Gem, among a sample of n= 2500 men aged 18+. Data was collected between 27th March and 1st April 2026, using online quantitative interviews (Computer Aided Web Interviews). The survey was nationally representative by region and age.
The data was collected through 3Gem’s in-house panel of double-opt in, pre-recruited respondents. 3Gem abide by the Market Research Society’s and ESOMAR’s Codes of Conduct and are members of the British Polling Council; their surveys are also WCAG (Web Content Accessibility Guidance) compliant.
The Outcome
Successful, impactful campaign
The Take A Seat campaign has just been launched and is likely to gain traction in mainstream media. Currently the findings are published on the website linked below.
To see the full questionnaire and result tables, please contact us at hello@3gem.com and we will send you copies.
3 Gem worked with KPMG’s Privacy & Cyber Security team to identify best-practice solutions for the use of client data in the financial sector.
We conducted several studies offering insight into The Sun's audience that helped them to conduct accurate, reliable and high-quality market research.
3Gem designed and executed an online survey with 650 senior decision-makers in manufacturing companies across multiple countries to provide Akeneo with insights for thought leadership and demand generation.