Indu
Parents & Teens Skincare Needs
3Gem ran a U&A study among parents and teens to assess skincare category needs
3Gem surveyed 325 parents and 325 teens as part of a U&A study exploring the UK skincare market. We delivered a full-service project, presenting findings to Indu which have influenced their NPD strategy
The Challenge
Better understand category buyers and their needs
Indu, a breakthrough teenage beauty brand, wanted to gain a greater understanding of the teenage beauty market landscape.
The key objective was to better understand teenage skincare needs, drivers and barriers among both parents who buy for teens and teens themselves, to provide guidance on future product development.
There was a further requirement to fully understand current levels of brand awareness as well as gain deeper knowledge on how teens find out about new brands and products, and which advertising and purchase channels they are most engaged with.
The Methodology
Market landscape and needs identification survey
We developed a 12-minute online survey, in collaboration with Indu, which was completed by n=325 teenagers and n=325 parents of teenagers who used skincare.
Both audiences were asked the same set of questions which were tweaked accordingly towards teens or parents.
The survey we designed covered a wide range of areas within the skincare landscape, including an overview of current skin type, category drivers, brand awareness & usage and skincare needs (split by face and body).
The survey also included custom questions to identify further opportunities within the market, as well as a short section on haircare product use, category drivers and needs.
The Outcome
Valuable guidance to support NPD strategy
We produced a comprehensive presentation detailing the findings among both samples, presenting them clearly on slides that were easy to understand.
Our results identified key pain points and opportunities for brand engagement, as well as highlighting differences between parents and teens on their perceptions of different needs and their priorities.
Indu are now using the findings to directly influence their New Product Development strategy and future product launches.
Indu, Head of Product Development
“3Gem were incredibly supportive and collaborative. They guided us through every stage of the process and delivered in-depth market insights that went far beyond surface-level findings. Their analysis was not only clear and actionable but also directly shaped our strategic decisions moving forward. They took the time to walk us through the report in detail, ensuring we fully understood the implications and opportunities. Working with 3Gem felt like having a true partner invested in our success, and their expertise has given us the confidence to move ahead with our plans. We could not recommend 3Gem enough”
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