Young’s Seafood - Concept testing

Our research involved hundreds of concept tests to support business decision making.

Our Approach

  • 3Gem has been a long-standing partner of Young’s Seafood and over the last 6 years we have provided many critical insights that have supported Young’s Chilled, Frozen, Brand & International strategies.
  • We have run over 100 projects for Young’s including concept testing & pack designs, delivering valuable insights to help the company better understand consumers attitudes towards buying, cooking & eating certain seafood sectors. The insights gathered from these research projects regularly support Young’s decisions regarding branded and retailer branded product portfolios, new product launches, on pack messages and pricing and promotional strategies.


“At Young’s, our vision is to inspire people to love fish now and for generations to come. It is therefore essential that we get closer to our consumers and understand their attitudes towards buying, cooking and eating seafood. We want to know what motivations & barriers they have to buying seafood more often, and consumer insight has become an integral part of our ability to achieve this vision. As we operate in an exceptionally fast-moving industry, we often need research that can be turned around in a matter of just a few days. Young’s have been working with 3Gem for over 6 years, and in that time, they have become one of our most trusted partners, working on many category, branded, retailer branded as well as international projects. 3Gem brings together the strengths of a global insight agency, but with the agility and speed of a local agency.”
Category Insight Director, Young’s Seafood