Greggs -On-the-Go Porridge market

Greggs wanted to examine the current UK market for porridge...


A multi-country B2B survey amongst global companies, focused on Customer Relationship Management (CRM), in order to track current CRM system capabilities, measure satisfaction with their Sales Teams & Tools, capture views on “Conversational Sales”, assess the integration of sales/customer support data, and examine attitudes towards B2B digital sales.


15 minute survey to 3,000 senior managers, with CRM as a primary/major component of their role, in medium-large (50-999 employees) firms, currently using a CRM system. Senior Sales Executives, Sales Management/Operations, Senior Customer Experience/Marketing Executives, Senior IT Executives.


Our results were used to identify any potential gaps in the market, enhance the Gregg’s porridge pot offering, and to develop future varieties based on different flavours, formats, and dietary trends, whilst identifying the most effective messages to promote them.