Ginsters - Savoury pastry: new product development

3Gem has worked closely with Ginsters for a number of years, supporting their decision making.
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Our Approach

  • The 3Gem research team has worked closely with Ginsters and The Cornwall Bakery for a number of years, to support decision making for new product development and brand positioning.
  • Our research data is typically used to support business decision making in pitches to retailers regarding packaging design, pack size, occasions, motivations and barriers to purchase, aisle location and brand messaging.