Butcher’s - Brand tracking for Bake Off
3Gem ran a brand tracking analysis for the dog food brand Butcher’s.
- 3Gem ran a brand tracking analysis for the dog food brand Butcher’s.
- The project was designed to measure and evaluate brand awareness, advert recall and messaging of their Great British Bake Off sponsorship.
- The research involved segmentation of key audience groups, questionnaire design, data collation and analysis.
“We initially commissioned 3Gem for a New Product Evaluation project, which they turned around in a matter of days. We were impressed with their meticulous attention to detail and are now working with them on a long-term brand tracking initiative. They have added considerable value in helping us to consolidate objectives, and the insights gathered have helped validate our marketing strategy. I would recommend Lucy and 3Gem to any marketing team looking for a flexible, affordable and efficient research partner.”