Project Overview
Akeneo embarked on a journey to delve into the intricate world of consumer product experiences, aiming to unravel the decision-making processes behind purchasing behaviours. Their quest was to understand how consumers navigate through product information and the broader landscape of B2C product experiences. The goal was to establish a platform for PR and thought leadership initiatives.
Our Collaborative Approach
Partnering with Akeneo, the Research Team at 3Gem Media Group meticulously refined a previous questionnaire, ensuring seamless comparisons with prior research endeavours. Together, we crafted a survey tailored to capture insights from a diverse consumer base spanning eight countries: Australia, Canada, China, France, Germany, Italy, the U.K., and the U.S. Our methodology ensured that each country's sample represented individuals aged 18 and above, balanced across gender, age groups, and geographical regions. Conducted online, this 12-minute survey provided an overview of consumer sentiments across borders.
Key Insights
The research expedition unearthed invaluable insights into consumer shopping behaviours and preferences. Notable findings included:
- Primary and secondary channels consumers utilise for product discovery and seeking professional advice.
- Noticeable improvement in consumers' perceptions regarding the quality of available product information compared to the previous year. However, a predominant sentiment echoed by the majority of our sample suggests that there remains ample opportunity for further enhancement in this area.
By leveraging these insights, Akeneo gained invaluable strategic intelligence to refine their offerings, elevate customer experiences, and reinforce their thought leadership position in the dynamic landscape of consumer-centric industries.
