Standard Life- Ireland

Our research involved hundreds of concept tests to support business decision making.

Objectives

as part of their quarterly ‘Retirement Pulse’ survey, asked to Republic of Ireland adults; tracking awareness of companies ‘specialising in pensions, retirement savings & investments’.

Our Method

we’ve run over 60 quarterly waves to representative samples of n=1,000 adults in Eire, with brand tracking of Standard Life and its main competitors, included for the past 3 years.
logo

Outcome

The survey has provided valuable feedback over time, especially in the context of different marketing activities like Standard Life’s ‘End of Working Life’ ad campaign, last year.