Objectives
Our quarterly' Retirement Pulse' survey is a pivotal tool in understanding the awareness levels among adults in the Republic of Ireland regarding companies specialising in pensions, retirement savings, and investments.
Methodology
Our survey is conducted over 60 quarterly waves and encompasses a representative sample of n=1,000 adults in Ireland. For the past three years, brand tracking of industry players like Standard Life and its key competitors has been integrated into the study.
Outcomes
The survey has consistently delivered invaluable insights, offering a longitudinal view of evolving trends. Notably, it has proven instrumental in assessing the impact of various marketing endeavours, such as Standard Life's 'End of Working Life' advertising campaign launched last year.
Outcome
The survey has provided valuable feedback over time, especially in the context of different marketing activities like Standard Life’s ‘End of Working Life’ ad campaign, last year.
